Factors Influencing International Students’ Selection of Universities in China: A Case Study of Selected Universities in Chengdu

AshEse Journal of Economics                                                                 

Vol. 7(2), pp. 312-324, July, 2021

ISSN: 2396-8966  

© 2021 AshEse Visionary Limited 

http://www.ashese.co.uk/economics1/blog

Full Length Research

 

Factors Influencing International Students’ Selection of Universities in China: A Case Study of Selected Universities in Chengdu

 

Raphael Nimako1*,Derrick Acheampong2, and Prince Annor3

 

1*University of Electronic Science and Technology of China, 2 koforidua Technical University, 3Internal Anditor-Ghana Education Service

 

*Corresponding author. E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Received July, 2021; Accepted July, 2021

 

The Chinese government attached great importance to education by offering international exchange programs for international students. This research determined the factors influencing international students’ selection of universities in China (Higher Education Institutions). Both qualitative and quantitative data were used. The results were discussed based on the Partial Least Square Estimation (PL-SE) and the Importance Performance Map Analysis (IPMA) outcome. From the four independent variables, Cost Related (CR) Issues was found to have the highest coefficient path, followed by Government Initiatives (GI), Institutional Reputation (IR), and Cultural Adaptability (CA) respectively. Cost related issue (74.4). Likewise, cultural adaptability (72.7) being the second highest had the lowest under importance value (0.151). The lowest performing construct was government initiatives (60.3). Thus, managerial actions targeted at improving international students’ intake must focus on developing systems and policies that will help alleviate the cost or financial responsibilities of their students. This can be done by instituting scholarship programs and providing opportunities that will enable students to engage in part-time jobs to support their financial obligations. These factors should be considered by Higher Education Institute managers to improve their marketing strategies in attracting foreign students to enroll at their institutions.

 

Keywords:Higher Education Institution, International students, Selection factors, China

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