AshEse Journal of Business Management
Vol. 2(3), pp. 082-095, December, 2016
ISSN 2059-7835
© 2016 AshEse Visionary Limited
CASE REPORT
Corrie J. Block1* and Barin N. Nag2
1Monarch University, Zug, Switzerland
2Towson University, Towson, Maryland USA; Monarch University, Zug, Switzerland
*Corresponding Author.E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Received November, 2016; Accepted December, 2016.
Abstract
This paper analyses a case study of a decentralised product design and manufacturing process for replicable principles for duplication of the process by other product designers. This study consists of a literature review woven into an in-depth case study, with analysis. The study finds that the product design and manufacturing process that led to the success of the case under study is rooted in NPD, manufacturing, and innovation theory, and proposes replicable processes for further testing. The paper provides a survey and analysis of manufacturing design, product design, and innovation evaluation, integrated into a case study which identifies core concepts for replication.
Key words: Product Quality, Product Innovation, New Product Development, Regionalisation, Fast Moving Consumer Goods.