Designing for Quality and Innovation in FMCG: The Case of Chicki-Chunk

AshEse Journal of Business Management

Vol. 2(3), pp. 082-095, December, 2016                                                                                   

ISSN 2059-7835                                                                                                                     

© 2016 AshEse Visionary Limited  

CASE REPORT

Corrie J. Block1* and Barin N. Nag2

1Monarch University, Zug, Switzerland

2Towson University, Towson, Maryland USA; Monarch University, Zug, Switzerland

*Corresponding Author.E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Received November, 2016; Accepted December, 2016.

Abstract

This paper analyses a case study of a decentralised product design and manufacturing process for replicable principles for duplication of the process by other product designers. This study consists of a literature review woven into an in-depth case study, with analysis. The study finds that the product design and manufacturing process that led to the success of the case under study is rooted in NPD, manufacturing, and innovation theory, and proposes replicable processes for further testing. The paper provides a survey and analysis of manufacturing design, product design, and innovation evaluation, integrated into a case study which identifies core concepts for replication.

Key words: Product Quality, Product Innovation, New Product Development, Regionalisation, Fast Moving Consumer Goods.

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