AshEse Journal of Business Management
Vol. 2(2), pp. 071-075, November, 2016
© 2016 AshEse Visionary Limited
Francisco Gerardo Barroso-Tanoira1*,Raúl Alberto Santos-Valencia2 ,Jorge Iván Ávila-Ortega3
1Professor and researcher at the Anáhuac Mayab University, Business Division, Mérida, Yucatán. México
Address: Carretera Mérida-Progreso km 15.5 int km 2 carretera Chablekal. Mérida Yucatán México, 97310.
2,3Professors and researchers at the Instituto Tecnológico Superior de Calkiní en el Estado de Campeche (ITESCAM). Address: Ah Canul Av by Federal Roadway. Calkiní, Campeche, 24900.
Received October, 2016; Accepted October, 2016.
Corporate social responsibility (CSR) is considered recently as important in business enterprises because of the need for contributing to society and taking care of the environment without sacrificing profits. However, there is confusion in CSR definition and scope, so this paper aims to present and discuss its concepts, its meaning and determine if it supports sustainable development. As an essay, this article discussed and analyzed different authors´ contributions. The conclusions emphasize the active and voluntary character of CSR and its importance to sustainable development. However, sales do not increase necessarily because of CSR, but absenteeism and staff turnover are reduced, as well as increase in productivity. CSR is neither a marketing strategy, nor a way for just improving business image, but a duty for all organizations to survive, develop and last.
Keywords. Corporate Social Responsibility, Social Development, Work Productivity, Business Management, Sustainable Development.