AshEse Journal of Business Management
Vol. 2(1), pp. 064-070, July, 2016
© 2016 AshEse Visionary Limited
Hemantkumar P. Bulsara1* and Kshitij G. Trivedi2
1 Management Section, Applied Mathematics and Humanities Department, Sardar Vallabhbhai National Institute of Technology (SVNIT), Ichchhanath, Surat -395 007, Gujarat, India
2Management section, Applied Mathematics & Humanities Department, Sardar Vallabhbhai National Institute of Technology (SVNIT), Ichchhanath, Surat -395 007, Gujarat, India
Received May, 2016; Accepted July, 2016.
The retail sector has experienced drastic changes in the last decade. This paper examines the relative importance of the various products purchased at organized and unorganized retail outlets and the choice of format the purchaser makes when purchasing a product. The paper also discusses the expected development of organized retail in the future, focusing on aspects with potential effects on consumer purchasing behavior. India is having a multilingual and secular spectrum of consumers’ market base to be addressed in the paper with a major mass of the markets occupied by the traditional unorganized retailers. As the Indian retail industry is still under the shadow of the unorganized retail format which forms a major chunk of offline retailing in India, with the organized retailers galloping slowly and steadily marching towards the untapped markets getting consumers of the Indian retail industry will be a challenge for these giant global retail players in a developing economy like India.
Key words: Organized, Unorganized, Retailing, Consumer Behavior, Retail formats.